The history of JURA Elektroapparate AG began in 1931, and since then, Swiss specialists have been creating modern high-quality household appliances. Since the early 1990s, JURA has devoted its full potential to the design and manufacture of high-quality espresso machines. The concentration of efforts in this area of the company's activities led to a natural acceleration of the pace of innovation, resulting in revolutionary products that were soon presented to sophisticated fans of good coffee drinks. Today, the Swiss company, using its own considerable experience and the latest industry technologies, is also engaged in the production of semi-professional coffee equipment for office use and the HoReCa sector.
JURA sees one of the most important tasks in consistently moving towards the pinnacle of coffee quality and creating the perfect coffee drink. But the Swiss specialists define their main goal as setting new industry standards regarding the design and high ergonomics of automatic coffee machines. Perhaps this is what not only distinguishes JURA products, but also gives them a unique and recognizable charm.
Each innovative product precedes the search for new concepts, technological and design solutions, imperceptible to the end user. Every day, a team of highly qualified specialists of the company - engineers, designers, designers, designers and marketers - asks the same question: what should be the coffee machines of the near future? Dealing with direct production issues, JURA enters into strategic cooperation with top experts in various fields of activity.
In addition to the creation and development of automatic coffee machines, JURA is also responsible for marketing, distribution, warranty service and supply. The current face of JURA is Roger Federer - the most famous and eminent tennis player of our time is promoting high-quality coffee and Swiss technology for its preparation in all corners of the world where he happens to be. The company's headquarters (located in Niederbuchsiten, Switzerland) provides the market with promotional products, technical documentation and spare parts. The company is also represented by subsidiaries in Germany, Austria and the Netherlands. The high level of professionalism and knowledge of the local market conditions of Scandinavian, US and Oriental distribution companies is one of the most important factors that contributes to the continuous growth of JURA from a renowned Swiss brand to one of the dominant brands in the international coffee market.
All JURA coffee machines are made in Switzerland; Today, the company's production activities are concentrated in the segments of fully automatic coffee machines for the home and super-automatic machines for commercial use. Combining the latest industry technology and excellent design, JURA coffee machines are characterized by luxurious appearance and elegant operation. The use of exclusively high-quality materials, Swiss precision and scrupulousness, as well as the colossal experience and skill of the creators - all these are the components of a unique high-class technique designed to become a real decoration of the interior.